Sotheby’s
Sotheby’s International Realty was founded on the same principles of exceptional service that made the auction house a global leader. Sotheby’s International Realty quickly became known for its representation of distinctive properties and gained worldwide prominence.
- Headquartered in: Madison, NJ
- Founded: 1976
- Began Franchising: 2004
- Number of Franchises: 600+ worldwide
- Franchise Fee: $25,000
Established in 1744, Sotheby’s Auction House has built a reputation for marketing the world’s most valuable and fine products. Over the years, Sotheby’s name has become synonymous with exceptional client service. This has contributed to the company’s success in the industry.
Franchisees enjoy the advantage of partnering with a 250-year-old association with a reputation worldwide. The company provides its affiliate partners with comprehensive support. This includes operational, marketing, recruiting, educational, and business development resources.
Subsidiary of Realogy
Realogy’s subsidiary, Sotheby’s International Realty, bears the same name as the highly esteemed international auction house. Established in 1976, the firm is dedicated to providing exceptional service that embodies the Sotheby’s Auction House’s legacy.
In 2004, a partnership was forged between the auction house and Realogy to license the Sotheby’s International Realty brand, which expanded the real estate brand’s reach globally by granting franchises to select real estate brokerages. Currently, boasting over 21,000 agents under its name, Sotheby’s is ranked among the top luxury real estate companies worldwide.
In addition to its legendary history, Sotheby’s is a forward-thinking company that unveiled virtual reality and Apple TV property walkthroughs in 2016. This innovation cements its position as an innovative brand in the 21st century.
